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Apple as ticket retailer?
It looks like Apple is eyeing the event ticket market with the filing of a new patent. One day you may be able to buy a concert ticket through the Apple iTunes stores. That means the store-front that can provide users with digital content may be able to link to in-person events.
If iTunes tickets become a reality, there is huge potential to cross-sell products. If you buy a ticket to a Passion Pit concert maybe you can buy the band’s album for $7 more. Beyond music, what if you bought a conference badge for next year’s SXSW. What if you were then offered hotel discounts or restaurant coupons in the surrounding area?
I’ll be curious to see how the larger ticket market reacts, if and when this type of product comes available. Will companies like Ticketmaster collaborate or compete? Will tickets be sold exclusively through iTunes?Will the purchase and interface allow non-iTunes users to make purchases through it?
I see this as a big move for Apple to get more local. Real-life location based events in combination with the recent announcement of Apple Advertising means they may be a even bigger threat to Google’s local features.
More information on the apple patent here.

Definitely very interesting.

Apple as ticket retailer?

It looks like Apple is eyeing the event ticket market with the filing of a new patent. One day you may be able to buy a concert ticket through the Apple iTunes stores. That means the store-front that can provide users with digital content may be able to link to in-person events.

If iTunes tickets become a reality, there is huge potential to cross-sell products. If you buy a ticket to a Passion Pit concert maybe you can buy the band’s album for $7 more. Beyond music, what if you bought a conference badge for next year’s SXSW. What if you were then offered hotel discounts or restaurant coupons in the surrounding area?

I’ll be curious to see how the larger ticket market reacts, if and when this type of product comes available. Will companies like Ticketmaster collaborate or compete? Will tickets be sold exclusively through iTunes?Will the purchase and interface allow non-iTunes users to make purchases through it?

I see this as a big move for Apple to get more local. Real-life location based events in combination with the recent announcement of Apple Advertising means they may be a even bigger threat to Google’s local features.

More information on the apple patent here.

Definitely very interesting.

Source: patentlyapple.com